{"title":"Home page","description":null,"products":[{"product_id":"natsume-matcha-aoi-no-mukashi","title":"Natsume Matcha - Aoi No Mukashi - most popular!","description":"\u003cp\u003eNatsume Matcha - Aoi No Mukashi brings authentic Japanese tradition to your cup. This spring 2025 harvest matcha features premium Uji-hikari and Samidori cultivars, hand-picked from traditional shaded tea fields and stone-ground to perfection. Experience a mellow yet complex flavor profile with elegant bitterness and rich umami undertones. The vibrant emerald color reflects its tender quality. Versatile enough for both Usucha and Koicha preparation, this exceptional matcha offers outstanding value without compromising on quality or authenticity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfile\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eSmooth and mellow, with complex umami depth and a soft, refined bitterness\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli data-end=\"71\" data-start=\"23\"\u003eSift 3–4g matcha into a \u003cspan\u003echawan \u003c\/span\u003ebowl to remove clumps.\u003c\/li\u003e\n\u003cli data-end=\"71\" data-start=\"23\"\u003eAdd 30–40 mL hot water (about 165°F, not boiling).\u003c\/li\u003e\n\u003cli data-end=\"71\" data-start=\"23\"\u003eWhisk with a \u003cspan\u003echasen\u003c\/span\u003e in a zigzag motion until smooth and frothy.\u003c\/li\u003e\n\u003cli data-end=\"71\" data-start=\"23\"\u003eEnjoy as is, or pour over 4 oz milk for a matcha latte. Optional: sweeten to taste.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStorage \u0026amp; Care\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003eKeep your matcha sealed and protected from light and moisture. For the freshest experience, refrigerate after opening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003cbr\u003e\u003c\/strong\u003eJapanese Tencha (Green Tea Leaves)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003cbr\u003e30 g \/ 1.1 oz\u003c\/p\u003e","brand":"Natsume Matcha","offers":[{"title":"Default Title","offer_id":47889066393827,"sku":"NATSUME-AOI","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/4534\/8067\/files\/NatsumeMatchaAoiNoMukashiProductWoodPedastal.jpg?v=1774303639"},{"product_id":"giftcard","title":"Natsume Matcha Gift Card","description":"\u003cp\u003eShare the matcha love with a Natsume Matcha gift card. Your recipient gets to pick from our collection of authentic Uji matcha: the good stuff straight from Japan's most legendary tea region. Whether they're into the ceremonial experience, matcha tools, blending it into lattes, or just relaxing with quality matcha, they'll find exactly what they're looking for. It's the gift that keeps on giving, one delicious cup at a time.\u003c\/p\u003e","brand":"Natsume Matcha","offers":[{"title":"$10.00","offer_id":47889237999843,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"$25.00","offer_id":47889238032611,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50.00","offer_id":47889238065379,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":47889238098147,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/4534\/8067\/files\/Natsume_Matcha_Gift_Card.png?v=1774293655"},{"product_id":"natsume-matcha-midori-yama","title":"Natsume Matcha - Midori Yama","description":"\u003cp\u003eNatsume Matcha - Midori Yama brings that stunning emerald green hue to your cup without breaking the bank. This everyday matcha delivers a balanced flavor profile with a subtle bittersweet edge and rich umami depth that keeps you coming back. Perfect for whisking up your morning ritual or blending into lattes, it's quality matcha that won't drain your wallet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfile\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eSmooth and full-bodied, with gentle umami and a softly balanced bitterness\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli data-end=\"71\" data-start=\"23\"\u003eSift 3–4g matcha into a \u003cspan\u003echawan \u003c\/span\u003ebowl to remove clumps.\u003c\/li\u003e\n\u003cli data-end=\"71\" data-start=\"23\"\u003eAdd 30–40 mL hot water (about 165°F, not boiling).\u003c\/li\u003e\n\u003cli data-end=\"71\" data-start=\"23\"\u003eWhisk with a \u003cspan\u003echasen\u003c\/span\u003e in a zigzag motion until smooth and frothy.\u003c\/li\u003e\n\u003cli data-end=\"71\" data-start=\"23\"\u003eEnjoy as is, or pour over 4 oz milk for a matcha latte. Optional: sweeten to taste.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStorage \u0026amp; Care\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003eKeep your matcha sealed and protected from light and moisture. For the freshest experience, refrigerate after opening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003cbr\u003e\u003c\/strong\u003eJapanese Tencha (Green Tea Leaves)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e30 g \/ 1.1 oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Natsume Matcha","offers":[{"title":"Default Title","offer_id":47922755371235,"sku":"NATSUME-MIDORI","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/4534\/8067\/files\/NatsumeMatchaMidoriYamaProductWoodPedastal.jpg?v=1774303615"},{"product_id":"natsume-matcha-miyabi","title":"Natsume Matcha - Miyabi (Limited Edition Premium Blend)","description":"\u003cp\u003e\u003cstrong\u003eKuradashi Limited Edition\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eMiyabi captures the essence of spring with this premium Ichibancha harvested on May 22nd, 2025 from shaded tea fields. Crafted from the delicate Asahi cultivar, each handpicked leaf delivers a refined taste profile—mild-bodied with subtle sweetness and zero astringency. The brew reveals a slightly bright green liquor, while the mid-sized, soft leaves showcase the care taken during harvest. Perfect for those seeking an authentic, nuanced Japanese tea experience with exceptional quality and character.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfile\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eSilky and balanced, with soft umami and a delicate natural sweetness\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Experience\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli data-start=\"23\" data-end=\"71\"\u003eSift 3–4g matcha into a \u003cspan\u003echawan \u003c\/span\u003ebowl to remove clumps.\u003c\/li\u003e\n\u003cli data-start=\"23\" data-end=\"71\"\u003eAdd 30–40 mL hot water (about 165°F, not boiling).\u003c\/li\u003e\n\u003cli data-start=\"23\" data-end=\"71\"\u003eWhisk with a \u003cspan\u003echasen\u003c\/span\u003e in a zigzag motion until smooth and frothy.\u003c\/li\u003e\n\u003cli data-start=\"23\" data-end=\"71\"\u003eEnjoy as is, or pour over 4 oz milk for a matcha latte. Optional: sweeten to taste.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStorage \u0026amp; Care\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003eKeep your matcha sealed and protected from light and moisture. For the freshest experience, refrigerate after opening.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eIngredients\u003cbr\u003e\u003c\/strong\u003eJapanese Tencha (Green Tea Leaves)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e30 g \/ 1.1 oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Natsume Matcha","offers":[{"title":"Default Title","offer_id":48410915373283,"sku":"NATSUME-MIYABI","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/4534\/8067\/files\/NatsumeMatchaMiyabiProductWoodPedastal.jpg?v=1774303596"},{"product_id":"natsume-matcha-starter-kit","title":"Natsume Matcha Starter Kit","description":"\u003cp\u003e\u003cstrong\u003eEverything you need to start your matcha journey.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Natsume Matcha Starter Kit pairs our fan-favorite \u003cstrong\u003e8-Piece Pink Cherry Blossom Matcha Set\u003c\/strong\u003e with a tin of our everyday \u003cstrong\u003eMidori Yama matcha powder\u003c\/strong\u003e — a $59 value, bundled at $50.\u003c\/p\u003e\n\u003cp\u003eWhether you're new to matcha or looking for a thoughtful gift, this kit has everything to make a beautiful cup from scratch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1x Natsume Matcha - Midori Yama (30g)\u003c\/li\u003e\n\u003cli\u003e1x 8-Piece Pink Cherry Blossom Matcha Set (chawan, chasen, chashaku, and more)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMidori Yama Profile\u003c\/strong\u003e\u003cbr\u003eSmooth and full-bodied, with gentle umami and a softly balanced bitterness. Perfect for daily matcha rituals and lattes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eSift 3–4g matcha into your chawan to remove clumps.\u003c\/li\u003e\n\u003cli\u003eAdd 30–40 mL hot water (about 165°F, not boiling).\u003c\/li\u003e\n\u003cli\u003eWhisk with your chasen in a zigzag motion until smooth and frothy.\u003c\/li\u003e\n\u003cli\u003eEnjoy as is, or pour over 4 oz milk for a matcha latte. Optional: sweeten to taste.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eStorage \u0026amp; Care\u003c\/strong\u003e\u003cbr\u003eKeep matcha sealed and protected from light and moisture. Refrigerate after opening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003eJapanese Tencha (Green Tea Leaves)\u003c\/p\u003e","brand":"Natsume Matcha","offers":[{"title":"Default Title","offer_id":49113136890083,"sku":"NATSUME-STARTER-KIT","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/4534\/8067\/files\/MatchaProductShoot-69.jpg?v=1776718523"}],"url":"https:\/\/natsumematcha.com\/collections\/frontpage.oembed","provider":"Natsume Matcha","version":"1.0","type":"link"}